Our Consultancy is structured and influenced by these issues...
Marketing is a science of understanding what
will turn people
on to react/take action
- unfortunately,
often times Marketing
is asked to do more...
to actually get the
Customer to want
to buy, thereby leaving
the Sales Process
to one of 'Processing'
with little selling
to be done. That
means with today's
entry level low price
phenomenon, margins
are becoming less
and ad-on sales are
even harder to achieve.
Organisations are
placing more & more emphasis
on their Marketing
to do the selling,
which in fact often
times reduces the
possibility of Sales
- strange as it may
seem!
There's a need to
allow Marketing to
return to its true discipline of creating the
desire
to take action and
preparing the Customer
in such a manner
that a coordinated
Sales Approach can
actually achieve
greater results.
Marketing/Advertising/Promotion
which SELLS the Customer,
reduces the Sales
Persons availability
to create sales...
and makes them inadvertently
lazy.
Solution
That's where ICAN
Consultants come
in - we work with
the Marketing Strategy
Planning and create
ways of having
the 'Lead' developed
by the Sales People
- The really good
news about this
approach is that
the Marketing can
be more creative
in attracting leads
as it is not being
asked to do the job
of the Sales Team.
Also this Overall Strategy enables an approach
to be used which
is unlikely to
be copied by
competitors,
as they are too
scared to leave
the final sale
in the hands
of the Sales
Person...their
loss!
When you want a true competitive advantage,
it must be created
by people, not
processes, as
processes can
be copied. Having
people successfully
interact with
Customers in
line with the
overall strategy
and as part of
a coordinated
approach - is
our specialty.
Some food for thought...
Some food for
thought, as to
why this is
so! In the...
80's - "You'll
never again, long
term, have
a competitive advantage
in product or price."
90's - "You'll
never again, long
term, have a competitive
advantage in
product or price,
only through
perceived value
in service levels."
2000's - "You'll
never again,
long term, have
a competitive
advantage in product or price,
OR through perceived
value in service
levels ONLY through
people applying
innovative and
coordinated Marketing
Strategies that
win Customers
for Life!"
ICAN Consultants are the innovators in
Strategic Marketing through
Application coordination,
call us and we
will talk through
your project/situation
with you - we
guarantee we'll
be able to open
your minds to
new possibilities
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