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What is Colin's background? It's quite surprising. He's an achiever who
literally started at the bottom. He has progressed
from hands-on Manufacturing to Sales Manager
to National Sales Manager and at the time when
he decided to leave the corporate scene to create
his own consultancy, he was a Marketing Executive.
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Melbourne-based, Colin Bockman is an Innovative
Business Thinker, Professional Speaker and Consultant
to leading companies in the formulation and
application of successful Marketing Strategies.
His clients range from retail to manufacturers
and include such names as Toyota Australia,
Fuji, Bob Jane T-Marts, Kwik Kopy, Hungry Jacks,
Cenovis and many more since 1984.
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Colin's strategic approach by utilising his
services to successfully launch their Direct
Marketing strategy to the Dealer Network and
Sales Teams. He also created their Customer
Follow-up and Prospecting programs, resulting
in significant sales growth. |
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What are Colin's credentials?
- CSP - Certified Speaking Professional
(One of only six accredited at the inaugural
CSP ceremony in 1992)
- Speaking professionally since 1984
- Currently speaks to over 100 groups
per year
- 30 years of real-world business
success
- Founding member of the National
Speakers Association of Australia
- Exceptional client testimonies
and repeat business
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What are Colin's
expertise?
- Consulting for Marketing & Sales
Strategies + Execution
- Innovative Selling Methods
- Customer Focussed Leadership Management
- Developing a Team that 'Wins' Customers
- Being Productive in a Changing Environment
- Setting Achievable Goals
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What are Colin's formats?
- Complete conference 'facilitating' for results
- Product Launch Road
Shows
- Inspiring, powerful and entertaining
keynotes
- 1/2, 1 and 2 day interactive workshops
- Supportive audio material
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What makes Colin an inspiration for your audience?
Having experienced starting at the bottom, to Sales Management to Executive status, Colin is able to truly relate to his audiences - his Consulting and Speaking success are further reinforcement of his road-tested formulas. He is a living example of what is possible in Australia.
National Speakers Association of
Australia 'Nevin' Award
recipient for the year
of 2002.
This award is given at the NSAA National
Convention each year,
to one person who has contributed significantly to the Speaking
Profession over a substantial time. Voting
for the award is
by the 5 previous recipients, after considering the submissions
made by the association chapters.
When you Really Need a Specific Outcome
"It is indeed a great credit to you that you managed to hold the attention of our entire audience at such an early hour on a Sunday morning. We have been overwhelmed by the positive feedback. A number of our Maxilab owners have already planned changes to the way they conduct their businesses and become far more customer-driven as a direct result of your stimulating ideas and novel approach. Thank you also for your skilful handling of our Open Forum or as you call it 'Customer Focus Group'. After your highly motivating concluding segment all participants ended the day on a high."
» John Laidlaw, Manager, Business Group Photo, Agfa Gevaert Ltd
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