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Easy & Quick to read Report Booklets to keep you ahead of the pack ... Not theories, short concise easy to implement road-tested methods that work !


We have compiled this series of reports to focus on the most critical issues facing business success in today’s rapidly changing environment.

They contain real-world principles, which are explained via actual examples and success stories. In some cases we pose questions for you to ask yourself about YOUR business – not an in-depth analysis, just some hard-hitting ‘truth serum’ questions, so you can quickly make a clear evaluation of the opportunities.

Melbourne Marketing Strategist Professional - Colin Bockman


A common thread throughout these reports is the activities, responsibilities and attitude of the people in the business. Competitive advantages come via people … the process simply make it possible!

SCROLL DOWN for the COMPLETE RANGE

SELLING– MARKETING – MANAGING



Selling : Add-on Sales

  • How to achieve Add-on Sales and have
    Customers Pay for the Priviledge of being Totally Satisfied.
    - what you can do to re-vitalise your Add-on Sales !
Discover why the core product has to be SOLD first.
(Page 4)
  Learn how New Car Sales Add-on Sell without the Customer realizing it’s happening.
(Page 9)

Find out how a Tyre Dealer funds his overseas holiday with one Add-on Sale item.
(Page 12)
  Read how a sporting goods store raised their average sale by 25%.
(Page 18)


AUD AUD $13.00




Selling : Entry Level Pricing Strategies

  • How to understand the Entry Level Price Phenomenon
    and Succeed because of it.
    - turning price shoppers into profitable sales !
There are 2 purposes to an Entry Level Price strategy – find out which one is right for your business.
(Page 5)
  Learn the keys to use Entry Level to Win Customers for Life
(Page 14)

Discover phrases to use with Customers to move them to a higher value product.
(Page 9)
  Read how a Plumber can use Entry Level pricing to easily sell other products.
(Page 16)


AUD $13.00




Marketing : Execute Marketing Strategies

  • How to Execute Marketing Strategies by applying the
    key Principles they don't teach in Marketing Courses.
    - discovering the missing links so your strategies succeed every time.
Discover why some market research methods are no longer effective – except for TWO.
(Page 3)
  There are 2 missing links, find out what they are & how to address them.
(Page 18)

Learn how to manage a Strategy Execution via a real-world example.
(Page 11)
  Read about an expensive awareness campaign that didn’t have an execution strategy – and what so easily could have been done.
(Page 22)


AUD $13.00




Managing : People

  • How to have Motivated People
    who produce Results for you.
    - why it is harder today to motivate people, but it doesn't have to be !
You can’t motivate people, but you can have them motivated – the key reasons.
(Page 2)
  Can autocratic Managers motivate staff or do they have to be ‘Leaders’ – find out.
(Page 5)

Discover the huge difference between sport & business motivation – but there are parallels.
(Page 18)
  Read a story of 2 sporting goods stores – one who provided a motivational structure and one who didn’t – ONE simple difference.
(Page 16)

AUD $13.00




Managing : Customers

  • How to turn Customer Complaints into
    Customer Opportunitiesand win Customers for Life !.
    - The 6 easy to follow rules which most businesses ignore ... to their peril.
Discover the one principle that can turn 95% of complaints into loyal Customers.
(Page 1)
  Learn the easy to use sentence which instantly diffuses Customer anger.
(Page 6)

Read how a Customer Complaint department actually increased complaints and how this can be prevented.
(Page 3)
  Find the secret to discover SOFT COMPLAINTS before they become lost Customers.
(Page 20)

AUD $13.00




BUY ALL 5 REPORTS FOR AUD $65.00 AND GET THIS BONUS Audio CD



AUD $65.00

"Lessons from the Journey"

... an entertaining, enlightening & inspirational presentation

Colins personal experiences & Lessons from his journey - From Apprentice to Marketing Executive to Business Consultant & Speaker.

VALUED AT AUD $25.00 FREE !





 
 
 
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